PrivacyPolicy

This Privacy Policy applies to any personal information collected or generated by Mortgage Alliance, its brokers or anyone acting as an agent on our behalf, from or about its customers and other individuals, including potential customers and any additional person named on an account.

At any time that you do business with Mortgage Alliance and/or an entity within the M3 Mortgage Group, participate in a contest or promotion, or interact with us in any manner, you are protected by the rights and safeguards contained in this Privacy Policy.

Personal information means "any information about an identifiable individual". This may include your name, contact information, email address, information relating to your account with us, including your identity and mortgage details, as well as your credit and banking information, billing records and any complaints documented in a file.

It may also include technical information when you interact with us through our website. Personal information that is aggregated and cannot be associated with an identifiable individual is not considered to be personal information.

We collect most information directly from you, with your consent. This typically includes:

• Name, address, phone number(s), and email address
• Occupation, employer's name, and birth date
• Annual income, net worth, assets, and liabilities
• Credit history and banking information
• Social insurance number (when required by law)

We collect this information to:

• Confirm and authenticate your identity
• Determine your eligibility for our products and services
• Process your applications and provide requested services
• Administer your mortgage financing or accounts
• Meet legal and regulatory requirements
• Improve our products and services

By requesting our products and services, you are providing consent to the collection, use and disclosure of personal information as set out in this Privacy Policy.

Commercial Electronic Communications: You can always limit the communications we send you. To opt-out of commercial emails, simply click "unsubscribe" at the bottom of any commercial email we send.

Mortgage Alliance will not sell, rent or trade your personal information to any third party. However, we may share your information when authorized by law or in the following circumstances:

When you visit our website, we may collect:

• Information you provide through contact forms and applications
• Technical information using cookies and analytics tools
• Registration information for electronic communications

Google Analytics: We use Google Analytics to see depersonalized information on user website activities. You may opt-out by visiting the Google Analytics opt-out page.

Your Choice with Cookies: You can block cookies by activating settings in your browser. The "Help" feature on most browsers will explain how to prevent your browser from accepting new cookies or disable cookies altogether.

We use reasonable security measures to protect your personal information against unauthorized access. Mortgage Alliance has implemented administrative, technical and physical controls designed to safeguard your information.

Access Rights: You may access, correct or amend any inaccuracies in your personal information by contacting us using the information below.